International Event : Roxy Jam Cardiff

Pacific Beach Native And Roxy Surfer Jen Smith Claims Second Spot In Final

The final day of the Roxy Jam Cardiff presented by Schick Quattro for Women, featuring the Linda Benson Womens World Longboard Pro got underway Sunday, with blue skies and fair conditions. Competition was fierce for the third and final day of the Association of Surfing Professionals (ASP) sanctioned six-star event at Cardiff Reef. A packed beach of spectators witnessed local surfers Cori Schumacher and Jen Smith battle it out for the top prize and title of Womens U.S. Regional Longboarding Champion.

Cori Schumacher and Jen Smith were joined by Pacific Beach longboarder Summer Romero and Australian Chelsea Williams in the thirty-minute final. From the very beginning of the contest Cardiff local Cori proved she was in it to win it, stealing the show from day one with a 9.75 in her first heat, the highest scoring wave of the contest. Cori was a finalist in the Roxy Jam Cardiff in 2006, but did not compete in the event last year, leaving her with a low seed for this years event. She surfed seven heats to win the contest taking second only once in the Round of 32, where she narrowly knocked out favorites Lindsay Steinriede and Leah Dawson to advance to the Quarterfinals.


Tote Painting at Roxy Jam Cardiff

Though Cori stood out throughout the contest, Roxy team rider and defending event champion Jen Smith gave her a run for her money, jumping out to an early lead in the finals and staying close on her heels, with the top spot coming down to a paddle race for position. Cori was able to lock in two great waves for a heat score of 16.50 out of 20, and with just minutes left in the heat nailed an 8.0 leaving Jen Smith in need of a near-perfect 10 to win the final. Though she came up shy of win, Jen posted strong scores with a heat total of 13.05.

“I am so happy! Thank you to Roxy, the ASP and Linda Benson for giving us this event,” said Cori Schumacher. “The waves were amazing and the girls are all so talented. With the caliber of surfing in the quarterfinals, it could have been the finals. I knew I just had to get the right wave.”

In addition to the $15,000 purse prize, presenting sponsor Schick Quattro for Women awarded a $3,000 Schick Quattro for Women Style Award to Pacific Beach goofy-footer Summer Romero for her super long nose ride on a righthander in the Semifinals, for which she was awarded a 9.0. Hansens Surf Shop gave a second $3,000 purse prize for the Wave of the Day to regular-footer Bianca Valenti of Hawaii for her huge off the top 9.0 ride in the Quarterfinals.


PINK TOUR bus at Roxy Jam Cardiff

The pro finals and award ceremony finished up in the early afternoon, allowing the contestants to join their families and more than 3,000 spectators at the beach festival, featuring Roxy and other sponsor tents, free hairstyling by Paul Mitchell and make-your-own custom Roxy flip flops. By far the most entertaining part of the late afternoon was the Surftechs Womens Stand-Up Paddle (SUP) Challenge, an open-entry three-person paddleboard relay.


Jen Smith on the waves

Closing out the weekend of fun was the board shapers raffle with seven boards being auctioned off. Over the three day weekend all proceeds from the Roxy Jam Cardiff were donated to the San Elijo Lagoon Conservancy to help raise community awareness about urban run-off and to supplement the Conservancys water quality testing program.

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1 Response to “International Event : Roxy Jam Cardiff”


  1. 1 Suffian October 10, 2008 at 12:14 am

    That Roxy tour bus is pretty slick. Reminds me of the Quiksilver Crossing ship. Now, that was awesome.


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