Turning 51

~ Selamat Hari Merdeka ~

From all of us at Quiksilver & Roxy Malaysia

Say Freeze!

Last Saturday, there was a Fashion Freeze at Pavilion Kuala Lumpur and the 5pm slot saw models ‘freezing’ in the latest collection from Quiksilver & Roxy.

The models would pose in different combinations every 5 minutes or so and those around can freely pose and take a picture with them as well.

“I’m amazed at how they can pull it off as these models looked like the mannequins you see in window displays,” said Jonathan, a shopper.

Free photographs were also being given out by the Pavilion Management where one can stand a chance to win a camera if you have your photo taken and processed by them.

“I remember KL freeze some months back and I think this idea of freezing models right in the middle of the mall is a cool idea to showcase the latest fashion in the market,”said Nor Anis, a regular shopper at the Bukit Bintang area.

After about 40 minutes worth of freeze time, we managed to catch up and talk to two of the models that were part of the Fashion Freeze for a bit.

Here is what transpired:

Hi there, and you are:
My name is Pang Weng Jye and I’m 23 this year.

Is this your first time doing the Fashion Freeze?
This is my second time actually.

Share with us your skill of ‘freezing’.
There is no skill actually. One just needs to find a comfortable pose and stand it out till its time to move into another position.

You modeled in Quiksilver apparel today. Did you like them?
Yes, I like their jeans and pants very much.

Will we be seeing you for more Fashion Freezes in the future?
Certainly!

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Hi there, and you are:
My name is Althena Liew and I’m 22 years old.

Is this your first time doing the Fashion Freeze?
This is my second time doing this.

What do you think of the Roxy apparel you modeled in today?
I find Roxy young, fun and colorful! Certainly a good brand to be associated with.

Do you own anything from Roxy yourself?
Yes, I have a Roxy purse and also a pair of Roxy flip-flops and I love them to bits!

Will we be seeing you for more Fashion Freezes in the future?
Why, of course!

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Got a picture of yourself with these models? Send them in today! We’d love to see them! You can email us at quiksilverroxymalaysia [at] gmail [dot] com

Quiksilver apparel are available at Lot 5.02 – 5.03, Level 5, Pavilion KL.
Tel : 2141 8043

Roxy apparel are available at Lot 4.03 – 4.04, Level 4, Pavilion KL.
Tel : 2141 8184

Quiksilver & Roxy Kids apparel are available at Lot 5.48, Level 5, Pavilion KL.
Tel : 2141 3484

History of Firsts

While we Malaysians will be celebrating our independence day this end of the month, we, at Quiksilver & Roxy Malaysia would like to get nostalgic as well and look back at the brand and how it all began.  From this post onwards, we will be featuring some interesting facts about the brand and its development every now and then. This time around, we will take a look at the brand’s history of ‘firsts’. We hope that you enjoy reading them as much as we love telling you about them.  Happy reading!

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Technical Boardshorts
When Quiksilver boardshorts arrived on the market in the 1970, they were the first to use two snaps and a Velcro closure to ensure they stayed on in the heaviest conditions; the first to utilize a yoked waist and scallop legs to maximize comfort and ease of movement; the first to use durable, quick-drying cotton.

Themed Product Lines
Quiksilver’s first themed offering, Quiksilver Country in 1978, offered retailers and customers a complete package for the first time. The soulful prints and panels of the garments were reflected in the advertising and in-store displays. All told a story about a place of perfect waves, a place where surfers wanted to be. Echo Beach and Warpaint carried the themed approach through the 1980s and into the ’90s, identifying Quiksilver as a lifestyle, not just a brand.

Geometrics
The arrival of Echo Beach in the late 1980 caused a sensation. With its geometric designs, bold colours and bad attitude, the new line was the first to capture the mood of the new generation of beachgoers, and it is still being reinvented today.

Stretch
Quiksilver was the first to introduce stretch fabric boardshorts with ST Comp in the early 1980s. The hi-tech functional trunks reflected the new professionalism of the surfing’s nascent pro tour. Athletes wanted to look like athletes.

Branded Video
Almost a quarter century ago, Quiksilver saw the birth of video and the coming of home entertainment, and moved quickly to change the way that surfers watched their heroes. Quiksilver’s The Performers was the first surf film to be released as a home video, and within a year the whole surf film industry had shifted from cinema to lounge rooms. Quiksilver continued to lead the way through the ’90s with groundbreaking work like Kelly Slater in Black and White.

Go Public
In 1986, Quiksilver’s initial public offering and subsequent listing on the NASDAQ exchange provided funds for growth more than a decade before the other companies had even thought about it. In 1988 Quiksilver’s move up to the New York Stock Exchange underlined its ambitious approach to business in the new century.

100% Sponsorship
The first to establish 100% sponsorship of athletes, with Tom Carroll’s 1988 “top to toe” contract for $1 million.

Big Wave Contests
First to recognize the big-wave revival and establish the Quiksilver in Memory of Eddie Aikau and the Mavericks Men Who Ride Mountains events.

Snowwear
The first surf company to adapt the style and feel of the beach to technical outerwear for alpine sports, first skiing and then snowboarding.

Women
Quiksilver recognized the increasing influence of women in surfing early in the ’80s, but when Roxy, the first dedicated female surf brand, was created in 1990, the bar was raised to a level that the other companies have yet to reach.

Denim
Quiksilver was the first to recognize that boardriders wanted jeans that jeaners didn’t make, so it hired denim guru Mel Matsui and created the industry’s first genuine denim division.

Own Brand Retail Stores
With the establishment of the first Quiksilver Boardriders Club in Waikiki in 1992, Quiksilver led the way into branded concept stores, a new way of retailing that has impacted the entire industry. With 500 stores worldwide in 2006, Quiksilver still leads the way.

Entertainment
With the establishment of Quiksilver Entertainment in 2000, Quiksilver became the first surf brand to create a genuine multimedia entertainment portal, facilitating the production of board sports related films, TV series, books and magazines.

Billion Dollar Club
First boardriding company to break through a billion in sales, with revenue of $1.3 billion in 2004.

Major Acquisitions
Having globalized the company through acquisition of its licensees, Quiksilver became the first boardriding company to focus on acquiring major, likeminded brands, such as DC Shoes in 2003 and Rossignol in 2005, with a view to building a family of brands covering the outdoor sector.

Global Management
First boardriding company to fully globalize its management structure with autonomous regional structures.

Charity
With the establishment of the Quiksilver Foundation, Quiksilver became the first to formalize its social responsibility and expand its altruistic work for a range of education and social causes, such as Asian tsunami relief and reconstruction.